{"id":682,"date":"2025-09-03T04:52:09","date_gmt":"2025-09-03T04:52:09","guid":{"rendered":"https:\/\/saranghero.com\/blog\/?p=682"},"modified":"2025-09-03T06:15:27","modified_gmt":"2025-09-03T06:15:27","slug":"btss-v-is-the-new-coca-cola-zero-brand-ambassador","status":"publish","type":"post","link":"https:\/\/saranghero.com\/blog\/btss-v-is-the-new-coca-cola-zero-brand-ambassador\/","title":{"rendered":"BTS\u2019s V is the New Coca-Cola Zero Brand Ambassador!"},"content":{"rendered":"\n<p>BTS\u2019s Kim Taehyung, better known as V, has taken the world by storm once again.&nbsp;<\/p>\n\n\n\n<p>This time, it\u2019s not with music. Coca\u2011Cola Korea announced on July\u202f30,\u202f2025, that V has been appointed as the brand ambassador for Coca\u2011Cola Zero, launching the stylish <a href=\"https:\/\/www.coca-cola.com\/us\/en\/offerings\/best-coke-ever\">\u201cBEST COKE EVER\u201d campaign.<\/a><\/p>\n\n\n\n<p>His new ad hit YouTube, Instagram, Weverse, billboards, and screens across South Korea almost immediately, and it quickly became a viral sensation.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-7e81ffef wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/saranghero.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-4.png\" alt=\"\" class=\"uag-image-683\" width=\"6720\" height=\"4480\" title=\"Screenshot (4)\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-479d0e3f\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/saranghero.com\/blog\/btss-v-is-the-new-coca-cola-zero-brand-ambassador\/#Whats_the_New_Coca-Cola_Zero_Campaign\" title=\"What&#8217;s the New Coca-Cola Zero Campaign?\">What&#8217;s the New Coca-Cola Zero Campaign?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/saranghero.com\/blog\/btss-v-is-the-new-coca-cola-zero-brand-ambassador\/#Why_Coca-Cola_Chose_BTSs_V\" title=\"Why Coca-Cola Chose BTS\u2019s V\">Why Coca-Cola Chose BTS\u2019s V<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/saranghero.com\/blog\/btss-v-is-the-new-coca-cola-zero-brand-ambassador\/#Fan_Buzz\" title=\"Fan Buzz\">Fan Buzz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/saranghero.com\/blog\/btss-v-is-the-new-coca-cola-zero-brand-ambassador\/#Ethical_Concerns_and_Fan_Reactions\" title=\"Ethical Concerns and Fan Reactions\">Ethical Concerns and Fan Reactions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/saranghero.com\/blog\/btss-v-is-the-new-coca-cola-zero-brand-ambassador\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"uagb-heading-text\"><span class=\"ez-toc-section\" id=\"Whats_the_New_Coca-Cola_Zero_Campaign\"><\/span>What&#8217;s the New Coca-Cola Zero Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>\n\n\n\n<p>The short campaign video is cinematic and quietly powerful. V appears in dim lighting, takes a chilled sip of Coke Zero. He wipes his mouth on his arm, and flashes a confident smile while delivering the playful line: \u201cYes! Gotta try it, right?\u201d&nbsp;<\/p>\n\n\n\n<p>Fans flooded social media with messages like \u201cNo one\u2019s looking at the bottle\u201d and \u201cThe thirst trap our Taegyungsii!\u201d even before the product became the focus. His presence alone was enough to turn the campaign into a global moment.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3dd7d770\"><h3 class=\"uagb-heading-text\"><span class=\"ez-toc-section\" id=\"Why_Coca-Cola_Chose_BTSs_V\"><\/span>Why Coca-Cola Chose BTS\u2019s V<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<p>Coca\u2011Cola Korea emphasized that V embodies \u201cpassion, freedom, and thrilling charm,\u201d traits the brand associates with Coke Zero\u2019s \u201cReal Magic\u201d identity. They highlighted his energy both on stage and in everyday life as a natural fit for the campaign.<\/p>\n\n\n\n<p>V himself said he\u2019s \u201cextremely delighted to be sharing a thrill that can be found in everyday life together with Coca\u2011Cola, which I have always loved.\u201d He invited fans to follow the campaign with interest and enthusiasm.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-97644793\"><h3 class=\"uagb-heading-text\"><span class=\"ez-toc-section\" id=\"Fan_Buzz\"><\/span>Fan Buzz<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<p>It is no surprise that fans went wild. On X and Instagram, they called V\u2019s ad \u201csensual\u201d and swooned at how effortlessly he made sipping Coke iconic. Comments like \u201cHe looks so hot just by drinking\u201d and \u201cThis is the real deal\u2026 our Cola King\u201d trended within hours of the ad\u2019s launch.<\/p>\n\n\n\n<p>Some even playfully compared him to visual icons in beverage ads of past decades. Many in the fandom see this as another crown in V\u2019s growing portfolio of high\u2011impact endorsements.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-dfd8f299\"><h3 class=\"uagb-heading-text\"><span class=\"ez-toc-section\" id=\"Ethical_Concerns_and_Fan_Reactions\"><\/span>Ethical Concerns and Fan Reactions<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div>\n\n\n\n<p>Not everything has been smooth. Almost immediately after the campaign launched, a portion of ARMY raised ethical objections.&nbsp;<\/p>\n\n\n\n<p>Critics pointed to Coca\u2011Cola\u2019s alleged ties to Israel, including operations in the Atarot Settlement Industrial Zone and partnerships sourcing grapes from the occupied territories.<\/p>\n\n\n\n<p>Many fans questioned how V, whose public persona is built on empathy and respect, could partner with a brand associated with geopolitical controversy.&nbsp;<\/p>\n\n\n\n<p>Posts on social media invoked the BDS movement and asked V to reconsider the deal. Some felt it contradicts BTS\u2019s broader image of social consciousness, especially during the Gaza crisis.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-19b870df\"><h2 class=\"uagb-heading-text\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>\n\n\n\n<p>Nevertheless, BTS\u2019s V\u2019s Coca-Cola Zero campaign is one of the most talked-about celebrity endorsements of 2025.&nbsp;<\/p>\n\n\n\n<p>While there have been different opinions around the partnership, the campaign highlights V\u2019s growing influence as a solo artist and brand ambassador.&nbsp;<\/p>\n\n\n\n<p>With his military service behind him, fans can expect more projects, from music releases to collaborations with major global names. This Coca-Cola Zero ad is likely just the start of a new chapter in his career.<\/p>\n\n\n\n<p>For fans eager to keep up with V and the latest in K-drama and K-pop, be sure to read more on <a href=\"https:\/\/saranghero.com\/\">Saranghero\u2019s blog<\/a> for updates, reviews, and news.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BTS\u2019s Kim Taehyung, better known as V, has taken the world by storm once again.&nbsp; This time, it\u2019s not with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kpop"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/saranghero.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-4.png",634,390,false],"thumbnail":["https:\/\/saranghero.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-4-150x150.png",150,150,true],"medium":["https:\/\/saranghero.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-4-300x185.png",300,185,true],"medium_large":["https:\/\/saranghero.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-4.png",634,390,false],"large":["https:\/\/saranghero.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-4.png",634,390,false],"1536x1536":["https:\/\/saranghero.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-4.png",634,390,false],"2048x2048":["https:\/\/saranghero.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-4.png",634,390,false]},"uagb_author_info":{"display_name":"Paola","author_link":"https:\/\/saranghero.com\/blog\/author\/paolalimingmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"BTS\u2019s Kim Taehyung, better known as V, has taken the world by storm once again.&nbsp; This time, it\u2019s not with [&hellip;]","_links":{"self":[{"href":"https:\/\/saranghero.com\/blog\/wp-json\/wp\/v2\/posts\/682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saranghero.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saranghero.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saranghero.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/saranghero.com\/blog\/wp-json\/wp\/v2\/comments?post=682"}],"version-history":[{"count":3,"href":"https:\/\/saranghero.com\/blog\/wp-json\/wp\/v2\/posts\/682\/revisions"}],"predecessor-version":[{"id":686,"href":"https:\/\/saranghero.com\/blog\/wp-json\/wp\/v2\/posts\/682\/revisions\/686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saranghero.com\/blog\/wp-json\/wp\/v2\/media\/683"}],"wp:attachment":[{"href":"https:\/\/saranghero.com\/blog\/wp-json\/wp\/v2\/media?parent=682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saranghero.com\/blog\/wp-json\/wp\/v2\/categories?post=682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saranghero.com\/blog\/wp-json\/wp\/v2\/tags?post=682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}