BTS’s V is the New Coca-Cola Zero Brand Ambassador!

BTS’s Kim Taehyung, better known as V, has taken the world by storm once again. 

This time, it’s not with music. Coca‑Cola Korea announced on July 30, 2025, that V has been appointed as the brand ambassador for Coca‑Cola Zero, launching the stylish “BEST COKE EVER” campaign.

His new ad hit YouTube, Instagram, Weverse, billboards, and screens across South Korea almost immediately, and it quickly became a viral sensation.

The short campaign video is cinematic and quietly powerful. V appears in dim lighting, takes a chilled sip of Coke Zero. He wipes his mouth on his arm, and flashes a confident smile while delivering the playful line: “Yes! Gotta try it, right?” 

Fans flooded social media with messages like “No one’s looking at the bottle” and “The thirst trap our Taegyungsii!” even before the product became the focus. His presence alone was enough to turn the campaign into a global moment.

Coca‑Cola Korea emphasized that V embodies “passion, freedom, and thrilling charm,” traits the brand associates with Coke Zero’s “Real Magic” identity. They highlighted his energy both on stage and in everyday life as a natural fit for the campaign.

V himself said he’s “extremely delighted to be sharing a thrill that can be found in everyday life together with Coca‑Cola, which I have always loved.” He invited fans to follow the campaign with interest and enthusiasm.

It is no surprise that fans went wild. On X and Instagram, they called V’s ad “sensual” and swooned at how effortlessly he made sipping Coke iconic. Comments like “He looks so hot just by drinking” and “This is the real deal… our Cola King” trended within hours of the ad’s launch.

Some even playfully compared him to visual icons in beverage ads of past decades. Many in the fandom see this as another crown in V’s growing portfolio of high‑impact endorsements.

Not everything has been smooth. Almost immediately after the campaign launched, a portion of ARMY raised ethical objections. 

Critics pointed to Coca‑Cola’s alleged ties to Israel, including operations in the Atarot Settlement Industrial Zone and partnerships sourcing grapes from the occupied territories.

Many fans questioned how V, whose public persona is built on empathy and respect, could partner with a brand associated with geopolitical controversy. 

Posts on social media invoked the BDS movement and asked V to reconsider the deal. Some felt it contradicts BTS’s broader image of social consciousness, especially during the Gaza crisis.

Nevertheless, BTS’s V’s Coca-Cola Zero campaign is one of the most talked-about celebrity endorsements of 2025. 

While there have been different opinions around the partnership, the campaign highlights V’s growing influence as a solo artist and brand ambassador. 

With his military service behind him, fans can expect more projects, from music releases to collaborations with major global names. This Coca-Cola Zero ad is likely just the start of a new chapter in his career.

For fans eager to keep up with V and the latest in K-drama and K-pop, be sure to read more on Saranghero’s blog for updates, reviews, and news.